As their brand naturally evolved over time, Personiv found itself leaning into bolder design concepts such as collaged images and patterns. After discussing what the client ideally wanted, it came out that they wanted to be the "cool kids" of outsourced accounting and trusted me to tackle the rebrand.

With an eye on social media and digital ads, we pushed the colors outside of a traditional print palette. Bright colors, overlapping patterns, bring a unique and fresh brand of a company with its eyes on the future.