Demos’ 25th Anniversary

Demos wanted to balance excitement of their 25th anniversary with the seriousness of the current political climate – especially towards non-profits.

Like many nonprofits, Demos uses a “collage” style in attempt to convey many ideas. I researched ways to set them them apart while not abandoning their core brand.

Bright background gradients, contrasting with black and white, people forward photography achieved their goal balance to catch eyes and impart their messaging. The Oxacano-styled animals gives a nod to their fall summit in Houston, Texas.

For their fall policy summit, a change from the black and white images brings hopefulness for the future.